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WRITING THE WINNING PROPOSAL |
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Writing winning proposals can be learned. YEO provides expertise and will teach you real customer-oriented writing.
Starting from information gathering, over sales action planning and value communication about your company, YEO will teach how to finally design a customer-focused framework and guidelines for writing proposals.
You will also learn how to turn initial objections into powerful benefits and how to present investments.
Target group:
All commercial functions.
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Methodology:
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Workshop format with interactive and experiential exercises (role-playing, group discussions and case studies).
Review of existing proposals that will be used as working documents throughout the course.
Development of a personal action plan to optimize skills for writing proposals.
Read more in the program sheet  Writing the Winning Proposal.
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